CAPITALISM IN THE PUBLIC REALM – GOLD GUIDES ME – An Arabic Calligraphy Neon Text sculpture by Anne Katrine Senstad in the artists own handwriting


Now you can see my son how ludicrous and brief are all the goods in fortune’s ken, which humankind contend for: you see from this how all the gold there is beneath the moon, or that there ever was, could not relieve one of these weary souls.

Inferno, Canto VII, 4th Circle : Plutus

Dante Alighieri (1263 – 1321)


Capitalism is a purely cultic religion, perhaps the most extreme that ever existed.

Walter Benjamin, 1921


Gold Guides Me, 2015 – Bruges Art and Architecture Triennale.

Scale 90 ft x 8 ft x 1 ft

LED signage., aluminum encasing, scaffolding

The center-piece of Mal Educación, a large scale green neon text work in Arabic calligraphy written in the artists own handwriting, is a self-referencing poetic proclamation with the original text work being Senstad’s monumental English version scaled after the Hollywood sign: Gold Guides Me, originally commissioned for the Bruges Art and Architecture Triennale in Belgium, 2015.

Gold Guides Me is a transformation of Hope Guides Me, another text piece Senstad has created in Arabic Calligraphy(2016), that she extracted from the 6th century Roman poet and statesman Boethius’ book, The Consolation of Philosophy, written while imprisoned awaiting execution. Boethius dedicated his last words to the world as a conversation with Lady Philosophy condensed in lyrical prose-poetry on truth and freeing the mind from the bondage of ones own failures and those of external forces, a confrontation between good and evil – his imprisonment self-declaration, reflects the soul confined by the physical body, materialism and society.

The art work Gold Guides Me in Arabic Calligraphy created for the exhibition is supported by Office for Contemporary Art Norway and he Norwegian Government’s Grant for Artists/ Kulturdirektoratet